Brindisa has rebranded and added a duo of new gazpachos to its range in a bid to tap the health trend.
The brand has been given a new look and two new gazpacho flavours: Tomato & Almond and Tomato & Beetroot (rsp: £5.55-£5.75/one litre).
The new look was “inspired by the colours and artistry of Spain” said the brand, featuring a new logo of its Spanish bull “enjoying a more relaxed, rural setting”.
The duo of new products had been “developed in response to the growing demand for more plant-based healthy meal solutions”, said Brindisa, and would offer an “authentic and convenient alternative to a dish which can be complex to make and store for the home cook”.
They were also “ideal for picnics, al fresco lunches, at dinner parties, as an aperitif and within smoothies and cocktails such as a Bloody Mary”.
The new range will roll out from mid-April, launching via the brand’s web store.
Brindisa isn’t the only brand hoping to grow sales of gazpacho. Soup brand Re:Nourish is to launch an on-the-go gazpacho, which it claims will be a market first for the UK, in April.
Billed as being “packed” with vitamins and antioxidants, it will roll into Waitrose, marking the first time a gazpacho has been stocked in Waitrose’s soup fixture.
Re:Nourish founder Nicci Clark said she hoped the launch would “disrupt the soup category and show what a desirable option it is all round”.
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