Britvic is spending £1.5m on a character licensing deal with Disney featuring Toy Story 2 on Robinsons squash. Buzz Lightyear, Woody and Jessie the Cowgirl will appear on all Robinsons packaging from February 7. The deal will be supported by a five week advertising campaign on kids' TV, in children's press and postcards in cinemas. In addition an on pack promotion will offer character torches. It is the fourth link up for Robinsons and Disney. "We are confident Toy Story 2 will repeat the success for Robinsons of past Disney associations," said director of still drinks Cathryn Sleight. Previous promotions have increased sales 12%, the company claims. {{P&P }}