Brooklyn Brewery has more than doubled its range, launching five beers into Tesco.
They are: Butterfly Photobomb Double IPA (8.4% abv), Sorachi Ace Saison Beer (7.2% abv), Playa De Brooklyn Lime Lager (4.8% abv), Pulp Art Hazy IPA (4.6% abv) and Bodega Run Pale Ale (3.4% abv).
The first three are limited-edition brews, exclusive to Tesco. They have hit the retailer in single 440ml cans (£3-£4), supported by “disruptive” displays in Tesco’s craft beer aisles and on the retailer’s website.
Pulp Art Hazy IPA and Bodega Run Pale Ale are permanent additions to Brooklyn Brewery’s core range. They are packaged in four-packs of 330ml cans (£6.25 & £5).
“This launch is about bringing the bold taste and trailblazing spirit of our namesake’s borough to the UK, as we continue to push boundaries with big flavours and innovative brewing,” said Jo Marshall, Carlsberg Britvic marketing director for ales & craft.
“It’s a big moment for us, and we’re honoured to be marking it with Tesco.”
Marshall said the refreshed range would give beer drinkers ”more choice than ever”.
Tesco buying manager for craft beers, wines & spirits Ben Cole added: “We’re always looking for the best beers to bring to our customers, and Brooklyn Brewery is one of the most iconic names on the craft scene right now.
“From easy-going session beers to bolder limited editions, there’s something for every taste and occasion, and we’re excited to get these new beers into our stores.”
No comments yet