Somerset cider brand Brothers is venturing on to a bigger stage than its music festival background with a deal to be official supplier of pear and flavoured cider to the O2.

The 12-month deal will provide Brothers with the use of video advertising boards at the venue as well as on-site facilities for its own promotions.

“This is a fantastic opportunity that will give us a year-round platform to promote Brothers Cider to nearly 2.5 million consumers across the UK,” said Matthew Showering, MD of Brothers Cider.

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