US consumer products group Brown-Forman has acquired a further 35% in Finlandia Vodka Worldwide from Finnish wine and spirits company Altia $70.3m.
B-F which makes Jack Daniel’s whisky, Fetzer wines and Lennox china, has now upped its stake in Finlandia vodka to 80% from its original share bought for $83m in 2000.
B-F said it plans to increase brand spending in the US and other vodka markets to $18m in the first year.
Altia is to continue its role as exclusive supplier of vodka to Finlandia Vodka Worldwide until 2017.
B-F which makes Jack Daniel’s whisky, Fetzer wines and Lennox china, has now upped its stake in Finlandia vodka to 80% from its original share bought for $83m in 2000.
B-F said it plans to increase brand spending in the US and other vodka markets to $18m in the first year.
Altia is to continue its role as exclusive supplier of vodka to Finlandia Vodka Worldwide until 2017.
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