Weetabix Food Company has appointed Bruce Condon as head of finance, handing him the role permanently after he joined the business on temporary basis earlier this year.
Condon took on an interim position in May to help the 35-strong finance team “refocus on the brilliant basics” as the breakfast supplier continues its integration with Post Holdings, the US group that acquired Weetabix in July 2017.
He had “successfully restructured and invigorated the team to improve systems and processes”, said Weetabix, and would now focus on establishing “a high-performing team that is not simply a support function, but an integral partner within the business”. However, he will continue to play “a key role” in the ongoing integration with the company’s US owner.
Prior to joining Weetabix, Condon spent 15 years at footwear company Wolverine Worldwide. In his final role as EMEA finance director, he helped grow the business on a global scale, working on brands such as Hush Puppies.
In his new job – where he replaces Danny Singh, who has become head of revenue management – Condon will report to Weetabix chief financial officer Richard Martin.
“Bruce joins us with a wealth of experience. He has already bought stability and helped to implement best practice across our financial processes,” said Martin. “Bruce is typical of the top talent we want to attract and nurture. He has the energy, skills and commercial attitude that we expect will strengthen our finance team and our senior leader group.”
Condon said he “always wanted to work with iconic brands – it brings the best out of me – and Weetabix certainly ticks that box”.
The cereal supplier had “made great progress in a short amount of time to improve our financial processes” he added. “I’m excited to further raise the profile of our team internally, delivering better collaboration across the company.”
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