Musgrave Retail Partners GB has confirmed the launch of a new loyalty card for Budgens retailers, as revealed by The Grocer earlier this month.
Three Budgens retailers will trial the ‘Love Local’ card from tomorrow – Mark Richardson (Budgens of Bradford on Avon), Michael Baker (Budgens of Holt) and Noel Kavanagh Jnr (Budgens of Hedge End).
Andrew Thornton (Budgens of Crouch End and Belsize Park) will also participate in the trial in the coming months.
Love Local turns points into funding for local community projects. A percentage of each participants spend is allocated to a fund to buy specific items needed by local causes.
“Love Local will help retailers who partner with Budgens to build and develop their already exceptional relationships in their communities,” said Musgrave GB MD Donal Horgan.
“Retailers sought a means through which they can say thank you to their customers, Love Local will help them do this and brings a further dimension to the community role played by Budgens retailers; from giving £1,000’s to their local communities to their partnerships with 100’s of local suppliers.”
Budgens retailer Michael Baker added: “Love Local combines a community led loyalty scheme with offers or free products to thank shoppers. It is a unique concept and enables me as an independent retailer to thank my loyal shoppers whilst also providing tangible support for causes in our local community.”
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