Budgens has introduced a new wine guide to its revamped web site (www.budgens.com).
This offers no facility to buy wine online but provides general information and a database of wines available from the chain.
Senior wine buyer Christine Sandys said: "Following a major revamp of our wine range over the last 12 months, we are launching the new guide to highlight the current selection.
"By introducing this we are aiming to make wine buying more fun and to encourage customers to experiment more. We think it will be well used and will have a positive effect on our stores."
The company pulled the plug on Budgens Direct a year and a spokeswoman said it has no plans to go back to online selling.
{{DRINKS }}
No comments yet