Bulldog has added a body lotion to its men’s natural skincare range.
Bulldog Original Body Lotion will roll into Sainsbury’s from 18 May in a 200ml format (rsp: £4.49). Joining Bulldog’s facial products, deodorant and shower gel on shelf, the newcomer contained the brand’s signature blend of eight essential oils. The company said it had a “distinctively masculine and refreshing fragrance”.
The move into body lotion was a “natural next step” for Bulldog, said company founder Simon Duffy.
“Men have enjoyed the natural skincare benefits of our facial moisturisers for years. We feel that now is the time to extend these benefits to their whole bodies.”
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