Hall & Woodhouse has promoted Gill Bullock to trade marketing manager to drive depot sales and promotions to multiple, cash and carry and wholesale customers.
She will focus on products such as Badger premium
bottled ale and Rio soft drinks. The new role widens Bullock’s responsibilities which were focused exclusively on the drinks manufacturer’s business with the multiples.
Her achievements in that role included the rollout of the Popzone concept promoting Panda and Simpsons branded soft drinks.
She said: “My first job is to understand who the customer is and what makes them buy a product. As part of this I have been visiting depots and looking at how our promotions and activities perform.”
She will focus on products such as Badger premium
bottled ale and Rio soft drinks. The new role widens Bullock’s responsibilities which were focused exclusively on the drinks manufacturer’s business with the multiples.
Her achievements in that role included the rollout of the Popzone concept promoting Panda and Simpsons branded soft drinks.
She said: “My first job is to understand who the customer is and what makes them buy a product. As part of this I have been visiting depots and looking at how our promotions and activities perform.”
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