Britvic has signed a six-month sponsorship deal with satellite kids' channel Cartoon Network to give its Robinsons Fruit Shoot greater exposure to its target market. Starting in October, the deal will involve TV spots and break bumpers (short ads at the beginning and end of commercial breaks). These will drive kids to sports-related games on the Cartoon Network website where they can interact with cartoon characters to test their skills. Britvic estimated that the campaign would reach around 80% of five to 11-year-olds in multi-channel homes. Launched as part of Britvic's Right Choice category management programme, Fruit Shoot comes in orange & peach and blackcurrant & apple flavours. {{P&P }}

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