Burton's Foods is launching bite-sized versions of Cadbury Fingers, Maryland and Jammie Dodgers.
From this week, the biscuit brands will be available in 125g pouch packs called Snack Bites (rsp: £1.59). The format would meet a "growing need for a baked permissible snack ideal for out of home", said Sue Garfitt, Burton's head of insights, category and marketing planning.
From this week, the biscuit brands will be available in 125g pouch packs called Snack Bites (rsp: £1.59). The format would meet a "growing need for a baked permissible snack ideal for out of home", said Sue Garfitt, Burton's head of insights, category and marketing planning.
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