Burton’s Biscuits has expanded its Daily Fish ‘n’ Chips savoury snacks brand with a Christmas caddy format.
The Daily Fish ‘n’ Chips Salt & Vinegar festive sharing pack, the first seasonal launch for the brand, is being rolled out next week in a 170g sharing format featuring a Christmas-inspired design (rsp: £1.99).
Burton’s will be hoping to build on the “phenomenal” success of the Fish ‘n’ Chips brand, which won the gold award in The Grocer New Product Awards 2015 in the snacks - savoury category.
It is supporting the launch with outdoor advertising and a social media campaign running across Facebook and Twitter.
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