Mondelez International has unveiled its first confectionery pouch made from paper as part of its Easter 2025 range.
Easter Favourites Pouch (rsp: £7.45/335g), which “taps into the egg hunt ritual”, features Mini Cadbury Dairy Milk Eggs, treat-size bags of Cadbury Mini Eggs and Cadbury Creme Eggs.
The outer packaging is paper, meaning it can “easily be recycled at home”.
Mondelez has also added Cadbury Dairy Milk & White Half & Half Ultimate Egg (rsp: £15.49/372g), a “highly gift-worthy product” featuring milk and white chocolate chunks and Cadbury Caramilk Egg.
Additionally, Cadbury Dairy Milk Hollow Bunny (rsp: £3.75/100g) has had a redesign for 2025, and now features “Cadbury’s iconic purple colourway and clear branding”.
Toblerone Edgy Egg (rsp: £15.49/285g) has returned, now featuring Toblerone’s diamond-shaped Truffles.
Meanwhile, Mondelez has launched its ‘Admit it – how do you eat yours?’ promotion for Cadbury Creme Egg, offering consumers the chance to win up to £10,000.
“We’re excited to be bringing retailers and shoppers our brand-new Easter Favourites Pouch and our expanded range of shell eggs across a variety of brands this Easter, with something to suit all tastes and occasions,” said Cadbury Easter senior brand manager Charlotte Parkes.
“We’re confident our varied Easter 2025 lineup will generate excitement among shoppers and help retailers bolster their seasonal offerings, as well as helping to boost their gifting and sharing sales,” Parkes added.
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