Cadbury chocolate's PR meltdown

A leaking tap, a rise in salmonella cases and a product recall costing £30m. The award for cock-up the year could go to no one else but Cadbury for its management of the salmonella scare. It all started in January when Cadbury found a...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now