Cadbury Dairy Milk is launching a £7m marketing campaign with the strapline ‘Free the joy’.
Featuring Fruit & Nut, Caramel, Oreo and Chips Ahoy, the campaign kicks off next week and will include TV, PR, outdoor, digital and in-store activity.
“Through encouraging consumers to explore the range, our campaign will drive incremental sales,” said Matthew Williams, Mondelez marketing activation director for chocolate.
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