Mondelez is taking Cadbury Dairy Milk Oreo into single bars.
Available from mid-August, the 41g bar (rsp: 61p) offers the creamy filling, Oreo cookie pieces and CDM chocolate found in the tablet bar.
Launched in 2012, sales of the tablet had grown to £19.4m, making it the third bestselling tablet in the CDM range, said Mondelez. The co-branded range, which also includes CDM Chips Ahoy and CDM Daim, is getting a £2m push.
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