Mondelez is extending Cadbury Eclairs with two flavoured variants.
Available to retailers now, Cadbury Eclairs Orange Twist and Cadbury Eclairs Hazelnut Twist will join the Classic version of brand in 180g packs (rsp: £1.99).
The new sweets boast orange or hazelnut-flavoured chocolate centres and are covered with caramel. The brand will now come in resealable packs, and is being backed by a £2m push.
Sales of the £16m Eclairs brand are up 2.4% y-o-y [Nielsen 52 w/e 1 June 2013].
Cadbury is next month expanding the Crispello countline it launched last year with a Vanilla Velvet flavour. The brand extended into sharing bags in March.
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