Mondelez is extending Cadbury Eclairs with a ‘soft’ variant backed by a £2m push.
Rolling out next week in a sharing bag format, Cadbury Eclairs Velvets feature a soft caramel and ‘chocolatey’ centre (rsp: £1.99).
The newcomer joins the Classic version and the Orange and Hazelnut Twist variants - launched last June - on shelf, and will initially be available in £1 price-marked packs to encourage trial.
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