Cadbury Dairy Milk will be promoting its Marvellous Creations bars from 11 May with a new TV ad. The six-week push, which will air during shows including Britain’s Got Talent and Celebrity Juice, takes viewers to a Willy Wonka-like chocolate factory. The campaign includes press, outdoor, sampling and social media activity. The ad breaks as a limited-edition 120g strawberries & creme bar joins the Cadbury Dairy Milk range (rsp: £1).

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