Cadbury's to give chocolate sculptures to 30 winners

Cadbury’s latest on-pack push will give shoppers the chance to win a chocolate sculpture of whatever brings them joy.

The Unwrap Joy campaign will see 30 winners receive a hand-made chocolate sculpture and a surprise worth up to £5,000. For example, a winner who loves shoes might win chocolate shoes and a trip to Milan to pick out a real pair.

The activity is the follow-up to last year’s Unwrap Gold push, which drove £9m in incremental sales [Kantar Worldpanel 12w/e 10 November 2013 vs 2012].