Perfetti Van Melle has taken a saucy approach to advertising Mentos in a new £3m ad push - the company's biggest spend to date. The Mentos Irresistibly Fresh ads, on TV this week, are set in a launderette and depict a man giving a woman a 'Mentos kiss so fresh' it spins her body around like a wash cycle. A sampling campaign hits shopping centres across the country later this month.

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