Reckitt Benckiser is ushering in the spring cleaning season with a not-to-be-sneezed at £8.5m Air Wick TV campaign.
Brighten Up Your World features the brand's new strapline, 'There's something in the Air Wick', designed to remind consumers that the fragrance can affect the "mood and personality" of a home. The push starts on 21 February, running on TV, print and instore PoS throughout the year.
Brighten Up Your World features the brand's new strapline, 'There's something in the Air Wick', designed to remind consumers that the fragrance can affect the "mood and personality" of a home. The push starts on 21 February, running on TV, print and instore PoS throughout the year.
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