General Mills has turned the spotlight on its range of Nature Valley Crunchy Granola Bars in a new TV campaign set to hit screens at the start of next month. The push, which forms part of a £4m media package for the brand, is the first investment in the snacking range since it was launched in September last year.
The ad has been designed to appeal to the brand's target audience of consumers who enjoy active lifestyles. Carrying the strapline 'energy from nature', the execution features a young woman dressed to go hiking, enjoying one of the snacking bars. To emphasise the 'goodness of the range', the ad also features swirling oats and a drizzle of honey blending together to form into two bars.
The company said the advertising reflected the brand's "unique proposition by focusing on its quality ingredients".
The ad has been designed to appeal to the brand's target audience of consumers who enjoy active lifestyles. Carrying the strapline 'energy from nature', the execution features a young woman dressed to go hiking, enjoying one of the snacking bars. To emphasise the 'goodness of the range', the ad also features swirling oats and a drizzle of honey blending together to form into two bars.
The company said the advertising reflected the brand's "unique proposition by focusing on its quality ingredients".
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