A giant scarecrow is leading the charge in a £3.5m TV push designed to highlight Ginsters' local ingredients.
Kicking off this week, the new ad features a community constructing a giant scarecrow to help keep watch over their local produce.
Lord of the Rings star Bernard Hill provides the voiceover, which explains how Ginsters "looks after all its quality local ingredients to make sure every pastry is properly filled".
Kicking off this week, the new ad features a community constructing a giant scarecrow to help keep watch over their local produce.
Lord of the Rings star Bernard Hill provides the voiceover, which explains how Ginsters "looks after all its quality local ingredients to make sure every pastry is properly filled".
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