Kellogg's has signed up footballer Ian Wright, Channel 4's 'Supernanny' Jo Frost and TV presenter Philippa Forrester to back its biggest multi-brand on-pack campaign to date.
The celebrities are supporting Kellogg's Wake Up To Breakfast campaign, which aims to increase sales and consumption of cereals by highlighting the importance of breakfast as a fuel for mental ability and physical activity.
From this month they will appear on 100 million packs of Kellogg's cereals alongside a series of breakfast facts, such as 'children who eat breakfast tend to do better at school'.
TV advertising fronted by Ian Wright and point-of-sale materials featuring all three celebrities will also begin from this month.
In addition, Kellogg's will dedicate more on-pack space to the campaign during National Breakfast week which runs from 27 August.
The celebrities are supporting Kellogg's Wake Up To Breakfast campaign, which aims to increase sales and consumption of cereals by highlighting the importance of breakfast as a fuel for mental ability and physical activity.
From this month they will appear on 100 million packs of Kellogg's cereals alongside a series of breakfast facts, such as 'children who eat breakfast tend to do better at school'.
TV advertising fronted by Ian Wright and point-of-sale materials featuring all three celebrities will also begin from this month.
In addition, Kellogg's will dedicate more on-pack space to the campaign during National Breakfast week which runs from 27 August.
No comments yet