Gary Lineker is up to mischief again in PepsiCo's latest on-pack campaign for its Walkers brand. Gary's Great Trips is similar to last year's Brit Trips, which encouraged consumers to collect on-pack points for discounted days out at British attractions. The multimillion pound campaign kicks off on 1 June with a TV ad showing Lineker cycling around British countryside with a woman on his handlebars.

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