Campaign trail: Mars is backing its Euro 2008 campaign

Mars is backing its Euro 2008 campaign with a £7m ad spend - double the size of its Believe campaign in 2006. The two-month Mars Balls Get Britain Playing promotion, first revealed by The Grocer in January, will give away 100,000...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now