Burlesque beauty Dita Von Teese is gracing bottles and cans of Perrier in a bid to enhance the brand's chic appeal and reaffirm "its commitment to the category".
The face of Von Teese will appear on 33cl cans and bottles and 75cl bottles from 1 August in a limited-edition summer activity.
Brand owner Nestlé Waters said Von Teese, a former Playboy model, was an "edgy" partner for Perrier.
The face of Von Teese will appear on 33cl cans and bottles and 75cl bottles from 1 August in a limited-edition summer activity.
Brand owner Nestlé Waters said Von Teese, a former Playboy model, was an "edgy" partner for Perrier.
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