Nestlé Rowntree has turned the spotlight on Quality Street in a new TV ad, which forms part of a £4.5m marketing push. The commercial, which airs from next month, tracks a flurry of colourful crystalised snowflakes whirling through the air. The flakes, which are made from selected sweets from the range, turn into objects associated with the festive season, including a door wreath and a fireplace decorated with fir garlands. The end of the ad shows the snowflakes turning into a decorated Christmas tree with a box of Quality Street underneath it. It features the catchphrase 'Makes Christmas'. Nestlé has already revealed plans to update its Quality Street brand in time for the festive season. Toffee Deluxe and Milk Choc Block will replace Malt Toffee and Nutty Choc Crunch, while the fruit creams will have improved recipes.

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