Berries desperate to make it to the juicing factory are the stars of Ribena's latest TV ad, which charts their perilous journey as they cross forests and rivers. Before arriving at the Ribena gates, some unfortunate fruits meet a sticky end. They are devoured by a huge trout or squashed by a garden mower, before the voice of naturalist David Bellamy declares: "Nevermind, 15 billion berries make it." The new ad is part of Ribena's £7m campaign designed to raise awareness of its different flavours and build on its strategy to reposition it as a drink for young adults. 'Migration' will show on ITV, Channel 4, Five and satellite until 22 July and in cinemas from 15 June to 13 September. Outdoor ads and sonic bus shelters pumping out countryside sounds will appear nationwide throughout June.

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