Cover your ears, Hannibal Smith, Jimmy Savile and Winston Churchill. The cigar market suffered a 5.4% sales drop to £297m last year, dragged down by the extra-large cigar category, which crashed 53.3% [Nielsen 52w/e 30 December 2010]. Suppliers blamed the smoking ban, claiming people are put off by the lengthy time it takes to smoke a large cheroot outside. l Focus on Tobacco p51

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