Actimel
manufacturer Danone
brand Actimel
budget £3m
The latest burst of Actimel’s Feel the Difference in 14 Days campaign coincides with the new year fitness drive.
Backed by £3m of activity, including TV and press advertising, the campaign aims to persuade consumers to drink the probiotic yogurt drink every day for 14 days.
Dairylea
manufacturer Kraft
brand Dairylea
budget part of a £1.7m spend
TV ads for Dairylea Lunchables Pitta Pouches are set to hit screens for four weeks on terrestrial and satellite channels.
Meanwhile, press ads highlighting Dairylea Light Triangles’ lower fat content will run in key women’s magazines.
Yakult
manufacturer Yakult
brand Yakult
budget £2m
Yakult adds another twist to its ‘girl meets boy’ theme with a new TV campaign that runs until the end of February.
Targeted at consumers who’ve made health-oriented new year resolutions, the ad aims to highlight the benefits of ‘friendly’ bacteria.Macleans
manufacturer GlaxoSmithKline
brand Macleans
budget £1.3m
Television commercials focusing on Macleans Pristine Ice whitening toothpaste forms part of the brand’s 2004 spend. It is also set to feature in GlaxoSmithKline’s interactive advertising sited in 200 hairdressing salons.
manufacturer Danone
brand Actimel
budget £3m
The latest burst of Actimel’s Feel the Difference in 14 Days campaign coincides with the new year fitness drive.
Backed by £3m of activity, including TV and press advertising, the campaign aims to persuade consumers to drink the probiotic yogurt drink every day for 14 days.
Dairylea
manufacturer Kraft
brand Dairylea
budget part of a £1.7m spend
TV ads for Dairylea Lunchables Pitta Pouches are set to hit screens for four weeks on terrestrial and satellite channels.
Meanwhile, press ads highlighting Dairylea Light Triangles’ lower fat content will run in key women’s magazines.
Yakult
manufacturer Yakult
brand Yakult
budget £2m
Yakult adds another twist to its ‘girl meets boy’ theme with a new TV campaign that runs until the end of February.
Targeted at consumers who’ve made health-oriented new year resolutions, the ad aims to highlight the benefits of ‘friendly’ bacteria.Macleans
manufacturer GlaxoSmithKline
brand Macleans
budget £1.3m
Television commercials focusing on Macleans Pristine Ice whitening toothpaste forms part of the brand’s 2004 spend. It is also set to feature in GlaxoSmithKline’s interactive advertising sited in 200 hairdressing salons.
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