doritos
manufacturer Doritos
brand Doritos
budget £1.5m

TV and radio star Vernon Kay makes his debut as the Doritos brand ambassador in a new TV campaign to support the launch of Doritos Latinos, a new, lighter crunch tortilla chip. Running until the end of August, the execution is aimed at capturing the passions of Rio with its hallmark salsa, music and dancing girls in flamboyant costume.
Glo White
manufacturer Acdoco
brand Glo White
budget Undisclosed

Laundry product specialists Acdoco will promote its Glo White fabric-whitening brand by getting hitched to the GMTV Wedding. Breaking on Monday (June 14) for two months, the brand will sponsor the event in which couples compete to win a wedding.
buxton
manufacturer Buxton Mineral Water
brand Buxton Mineral Water
budget undisclosed

A new marketing campaign has been launched for Buxton Mineral Water, the official water for the Wimbledon tennis championships for the fourth year running.
It includes a series of five humorous radio advertisements that offer listeners tennis tips that range from how to serve under-arm to how to grunt like a professional.
An outdoor ad campaign will run throughout Wimbledon fortnight with all advertisements carrying the strapline ‘Quenching Britain’s two weeks thirst for tennis’. In addition, a fleet of Buxton branded taxis will operate in the Wimbledon area to ferry tennis fans to the club. Benadryl
manufacturer Pfizer
brand Benadryl
budget undisclosed

Pfizer has turned the spotlight on allergy relief brand Benadryl in a new heavyweight TV ad campaign supported by promotional and PR initiatives.