Italian producer Casa Girelli has colour-coded its Canaletto wine range.
It has introduced a pack revamp and given each wine style differently hued labels. Pinot Grigio Garganega is green, Chardonnay Verdaca is blue, Montepulciano d'Abruzzo is black, Primitivo is gold, and Nero d'Avola Merlot is red.
The wines retail at £4.99 and this year the company has plans to support them with a new advertising campaign scheduled for the early summer.
{{DRINKS }}
No comments yet