Molson Coors has extended its partnership with Now TV to bring back a Carling promotion giving away Sky Sports day passes.

The brewer rolls out the offer on five million Carl­ing and Carl­ing British cider packs this week - up from last year’s three million - and aims to replicate the success of last year’s push, which it said brought 400,000 consumers back to mainstream lager.

Press, outdoor and social media activity will support the promotion.

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