Coors Brewers, the manufacturer of Carling, Grolsch and Coors Fine Light Beer, has announced it is launching a new 2% ABV Carling called C2.
The beer, which is a naturally-brewed 2% lager, will initially be launched into the on-trade at the end of this year, and it will then be made available for the off-trade in 2006.
“There are so many occasions where drinkers have to either opt for a soft drink which they don’t really like, or make a single pint last two or three hours,” says Coors Brewers Marketing Director, Mark Hunter.
Since 1996, Carling has doubled in size, selling 5.4m barrels in the last year.
The beer, which is a naturally-brewed 2% lager, will initially be launched into the on-trade at the end of this year, and it will then be made available for the off-trade in 2006.
“There are so many occasions where drinkers have to either opt for a soft drink which they don’t really like, or make a single pint last two or three hours,” says Coors Brewers Marketing Director, Mark Hunter.
Since 1996, Carling has doubled in size, selling 5.4m barrels in the last year.
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