Carling has signed a 14-month sponsorship deal with Dave that will see the lager on TV screens every day of 2016.
The run will feature 10-second edits of existing ads during the ‘Characters on Dave’ strand. These will be followed in early 2016 by new content featuring Carling duo Dylan & Jon.
“The agreement will play a key part in our strategy to build a brand that can deliver value to the beer category beyond price,” said Carling brand director Jim Shearer.
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