Trademarket gets VIT clout
Trademarket, the Scottish C&C chain owned by Alldays, has ditched its Trademarket Plus retail club and replaced it with Nisa-TodayÕs Very Important Trader initiative.
Buying and marketing director Derick James said: ÒWe have combined Trademarket Plus with the retail clubs of other wholesalers in England and Wales to capitalise on our combined strength.Ó
VIT features three week promotions running every six weeks.
All 150 Trademarket Plus members have been asked to join and other progressive retailers are expected to sign up in the coming months.
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