A limited offer bigger bottle has been introduced for the wine cooler Castaway. The switch is from 200ml to 275ml and the new bottle will be available in the off-trade for a limited period from March (rsp 99p). The offer will be backed by point of sale and the launch of a four pack. Scottish Courage marketing director Brian Sharp said: "Castaway was launched in 1985 and is a mature brand in a competitive market place which has seen an influx of alcoholic carbonates and mixed spirit drinks. "It has kept a loyal consumer base, mainly 18 to 35 year old women, in a highly volatile market. The bigger bottle will reward consumers and encourage trial, particularly if merchandised next to mixed spirit drinks." {{DRINKS }}

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