Buying group Caterforce has launched a new own-label cleaning range for hospitality businesses.
The Clene Guard range will replace Caterforce’s existing own brand ProClean.
Clene Guard products are colour coded to match specific tasks or areas such as kitchens and bathrooms, and simplify the process.
Caterforce said it launched the brand to provide improved efficiency, reduce the risk of cross-contaminations, and help workers “improve hygiene standards across various zones”.
“We understand that in the hospitality sector, cleanliness is not just about appearance but also about safety and trust,” said Caterforce own brand marketing manager Rebecca Woollam.
“Clene Guard provides a highly effective solution that empowers hospitality businesses to maintain impeccable hygiene standards effortlessly, allowing their guests to dine with complete confidence. After all, no business can operate without a rigorous cleaning regime and with Clene Guard, this is easier than ever to achieve.”
The brand is available to purchase from all Caterforce wholesale members: Castell Howell Foods, Dunsters Farm, Hunt’s Food Group, JB Foods, Lynas Foodservice, Philip Dennis Foodservice, Pilgrim Foodservice, Pioneer Foodservice and Q Catering.
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