CBL Drinks has added a premium sparkling flavoured water range to its Perfectly Clear brand.
Clear Sensation, rolling into indies from 6 July, comprises four flavours: lemon & mint, strawberry & raspberry, pomegranate & blueberry and apple & pear (rsp: 89p/500ml).
Like its stablemate, the quartet was made with natural spring water, was low in calories and contained no sugar, but offered something “a little different” in terms of flavour combinations, said the Sunderland-based business.
Providing two-thirds of the daily guideline amount of key vitamins, the drinks would appeal to the growing number of health-conscious consumers, said sales & marketing director Maurice Newton, adding the newcomer’s “premium taste characteristics” would complement the existing portfolio.
“Perfectly Clear has well and truly stood the test of time in a market that can sometimes prove volatile and unpredictable, and Clear Sensation look set to do the same,” said Newton.
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