Isotonic sports drink iPro Sport has secured its first mainstream retail listing.

The drink, which comes in Berry Mix, Citrus Blend and Orange & Pineapple, will be available from 148 Central England Co-operative stores later this year (rsp: £1.29/500ml). The brand is positioned as “a healthy choice,” and is sweetened with stevia.

The drinks would appeal to active adults and children, said company MD Leo Skagerlind.

Topics