Luxury French liqueur Chambord is linking up with fashion magazine InStyle to promote its second year as sponsor of London Fashion Week.

The InStyle tie-up will include the chance for readers to win tickets to a VIP party the brand will be hosting during the event. The sponsorship is the latest move in the strategy to raise awareness of the brand by targeting fashion fans.

"Our link with this event will strengthen our position within the UK as a truly premium liqueur," said brand manager Charlotte Ashburner.

The brand has commissioned new cocktails to be served at the Chambord bar throughout the week. The bar will also feature a cocktail hour each day, where fashion fans can try Chambord cocktails for free.

"These cocktails will continue to link Chambord with London Fashion Week throughout the year as we focus our marketing on fashionable and discerning female consumers," said Ashburner.

London Fashion Week runs from February 10 to 15 at London's Natural History Museum.

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