A champagne created to commemorate the Queen's golden jubilee this year will be listed by Safeway from next month.
It has been produced by Medot in Pargny-les-Reims and the label, which has been designed to mark the occasion, features the official logo for the event, issued by Buckingham Palace.
The concept was devised by Beck Marketing. Director Madeleine Beck-Wagner said: "We hope to make it a part of the jubilee celebrations.
"Its off-trade price is £14.99 to make it accessible to the masses. We wanted people to be able to afford it so they could celebrate with it."
She said 50p from the sale of every bottle would go to charities nominated by the Queen.
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