Sales of mature Cheddar are growing faster than milder varieties.
Cheese experts believe that exposure to spicy, exotic food has meant a greater demand for more pungent flavours.
Sales of mature Cheddar at Tesco grew by 21% last year compared to 15.5% for medium.
James Markie, Tesco’s cheese buyer said: “There is a definite shift towards the strong end of the Cheddar market which we started to notice about 18 months ago.”
Cheese experts believe that exposure to spicy, exotic food has meant a greater demand for more pungent flavours.
Sales of mature Cheddar at Tesco grew by 21% last year compared to 15.5% for medium.
James Markie, Tesco’s cheese buyer said: “There is a definite shift towards the strong end of the Cheddar market which we started to notice about 18 months ago.”
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