Fayrefield Foods has recruited former cricketer Darren Gough as the face of its Collier's Powerful Welsh Cheddar brand.
Gough, who played 58 tests for England, will head up a sales push for Collier's by fronting promotion, PR and social media drives.
Gough's involvement with the brand will be unveiled at the International Cheese Awards show at Nantwich on 27-28 July.
Gough, who played 58 tests for England, will head up a sales push for Collier's by fronting promotion, PR and social media drives.
Gough's involvement with the brand will be unveiled at the International Cheese Awards show at Nantwich on 27-28 July.
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