Startup Cheesies has added a new Red Leicester flavour to its range of popped cheese snacks.
The new flavour joins Goat’s Cheese, Cheddar, Emmental and Gouda in the brand’s range, and is billed as a “tangy” and “punchy” addition.
It had been selected after feedback from the brand’s “very engaged consumer base”, said Cheesies, and will launch in 20g on-the-go packs.
The snacks themselves are made with no other ingredient but the cheese itself, which is dried for roughly two days then baked.
The brand made its high street retail debut in September 2019 when it launched into Whole Foods Market.
At the time its co-founder David Folkman – a former Innocent employee – said the brand wanted to remove “the constraints of cheese being kept in the fridge, meaning more people can benefit from the natural high-protein and zero-carb qualities of cheese on more occasions”.
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