A new company with plans to market restaurant-quality branded Chinese ready meals to the supermarkets has successfully launched on the Alternative Investment Market (AIM).
Readybuy was set up to raise cash to drive forward Manchester-based McDonald Yang - a manufacturing spin-off from the city’s top Chinese restaurant Yang Sing.
The company has secured trial listings with two of the multiples for a five-strong range of ready meals under the Yang Sing brand, said Readybuy chairman Colin Davies.
“The majority of chilled Chinese ready meals are sold under retailers’ own labels. We see an opportunity for a brand to enter the market.”
Although the Yang Sing name is only well known to consumers in the north-west, Readybuy is aiming to build a national presence, said Davies. “Admisssion of the company’s securities to AIM allows us to develop the business.”
Readybuy was set up to raise cash to drive forward Manchester-based McDonald Yang - a manufacturing spin-off from the city’s top Chinese restaurant Yang Sing.
The company has secured trial listings with two of the multiples for a five-strong range of ready meals under the Yang Sing brand, said Readybuy chairman Colin Davies.
“The majority of chilled Chinese ready meals are sold under retailers’ own labels. We see an opportunity for a brand to enter the market.”
Although the Yang Sing name is only well known to consumers in the north-west, Readybuy is aiming to build a national presence, said Davies. “Admisssion of the company’s securities to AIM allows us to develop the business.”
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