Cereal Partners is bringing a out a new chocolate chip cookie breakfast cereal under the Nestlé banner. Made from corn and wheat cookie pieces with chocolate flavour chips and fortified with eight vitamins, calcium and iron, Cookie Crisp hits shelves next week. TV advertising, which will air later in the summer, is aimed at kids and features brand spokesman Chip the Wolf who goes to extraordinary lengths to get his hands on the cereal. PoS activity and instore promotions will also back the launch. The company said the mini cookie offering would boost the growing chocolate cereal sector. {{P&P }}

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